ADIDAS | HARDEN VOL. 5

Launched the product early in China with a TMALL Livestream, resulting in 4.6+ million views.
Debuted the Futurenatural technology behind the shoe, landing PR coverage by over 26 key media outlets.
160% sell through when we launched the footwear through only organic social and PR, setting records for what we are able to achieve with no media support.
Out performing all adidas efforts through instagram shopping, with a total of 105 units sold for HV5 through IG Shopping so far. The ‘Magnolia’ Hype Launch is the top post for articles sold in 2021 from adidas channels.
By utilizing James Harden’s Social support we have consistently achieving top results from the entire adidas brand, roster, or content mentioning adidas, showing the value of his channels.
To reach a wider audience, we coordinated a social activation with Paulo Dybala and Juventus, posting a shoutout from James, creating total social engagement equaling 3+ Million and PR reach globally.