ADIDAS | SPORT NEEDS CREATIVITY
In the fall of 2016, we made it clear to the world what role creativity played in sport, through a series of three films. Before then, it was hard for many to understand how you could be creative in your sport, but by highlighting how our athletes bring their uniqueness to their court, pitch, or locker room gave us the chance to carve out the space. Within the sports industry today, you can see the growth and impact the use of creativity has established.
1 - SPORT NEEDS CREATORS (NORTH AMERICA)
2 - FOOTBALL WITHOUT CREATIVITY, FEATURING PAUL POGBA (WESTERN EUROPE)
3 - BASKETBALL WITHOUT CREATIVITY, FEATURING JAMES HARDEN