ADIDAS
2020 NBA FINALS SPOT
Shared through social media at the final buzzer of the 2020 NBA Championship, we set out to use this moment in basketball culture to continue the fight for social justice. adidas athletes had been fighting for change throughout their time in and out of the NBA bubble, but just because the season ended and the messages we’re removed from jerseys, didn’t mean we we’re going back to the old ways.
VO by: Damian Lillard
“THIS SEASON IS COMING TO AN END,
BUT THERE IS NO OFFSEASON .
NO OFFSEASON FOR
RESPECT
JUSTICE
LIBERATION
FREEDOM
EQUALITY
OR TO SAY HIS, HER, AND THEIR NAMES.
THE SEASON IS COMING TO AN END,
BUT THE WORK CONTINUES.”