Madeline Dennison
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BUMBLE | NEW RULES OF THE GAME

 BUMBLE PRESENTS: THE NEW RULES OF THE GAME

Business Challenge

A key challenge we face across the US is that Bumble is not the number one app of choice for our consumers. We needed to deepen the consumer understanding of how Bumble’s product benefits create a superior dating experience. In turn, showing consumers why they should prioritize dating on Bumble vs competitors.

Marketing Opportunity 

For this campaign we are creating a full funnel suite of assets that will bring to life real world dating challenges, needs and experiences, to demonstrate how Bumble’s trust and safety product benefits support the dating journey in these moments.

The Results

  • 2.4B+ earned media impressions

  • 114M+ paid media impressions

  • 61M+ video completes

  • 371K+ organic social media impressions

The Impact

  • +2ppt lift in consideration

  • +3ppt lift in trust

  • Most importantly, the work led to Bumble rising to the #1 most trusted app amongst its competitors

Awards

  • Blackstones Awards, the ‘For Good’ Category (From Blackstone, Bumble’s Private Investor)

  • The Drum Awards - Best in Advertising

  • The Drum Awards - Consumer Package Goods

  • Shorty Impact Awards - Integrated Campaign

  • New York Festival Advertising Awards Finalist